{"id":79,"date":"2014-02-04T21:17:09","date_gmt":"2014-02-04T21:17:09","guid":{"rendered":"https:\/\/eleonoraborelli.net\/eb\/?p=79"},"modified":"2014-06-12T11:12:25","modified_gmt":"2014-06-12T11:12:25","slug":"associazione-ristoratori","status":"publish","type":"post","link":"https:\/\/www.eleonoraborelli.net\/eb\/associazione-ristoratori\/","title":{"rendered":"Icon design"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-99\" src=\"https:\/\/eleonoraborelli.net\/eb\/wp-content\/uploads\/2014\/05\/menu2-300x164.jpg\" alt=\"menu2\" width=\"400\" height=\"219\" srcset=\"https:\/\/www.eleonoraborelli.net\/eb\/wp-content\/uploads\/2014\/05\/menu2-300x164.jpg 300w, https:\/\/www.eleonoraborelli.net\/eb\/wp-content\/uploads\/2014\/05\/menu2-1160x634.jpg 1160w, https:\/\/www.eleonoraborelli.net\/eb\/wp-content\/uploads\/2014\/05\/menu2-260x142.jpg 260w, https:\/\/www.eleonoraborelli.net\/eb\/wp-content\/uploads\/2014\/05\/menu2-360x196.jpg 360w, https:\/\/www.eleonoraborelli.net\/eb\/wp-content\/uploads\/2014\/05\/menu2-560x306.jpg 560w, https:\/\/www.eleonoraborelli.net\/eb\/wp-content\/uploads\/2014\/05\/menu2-760x415.jpg 760w, https:\/\/www.eleonoraborelli.net\/eb\/wp-content\/uploads\/2014\/05\/menu2.jpg 1900w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>Information design for a\u00a0 set of icons intended to make it easy for consumers to identify the type of product offered by a restaurant, bar, bistrot or food shop. The goal is to enable citizen and tourist to distinguish at a glance a place which is equipped with kitchen and self-made food from those who rely on external catering or are serving heated frozen food.<br \/>\n<!--more--><br \/>\n<strong>The client<\/strong>\u00a0is\u00a0the FIPE association of restaurant owners\u00a0 in Lucca, in agreement with the municipality and other associations.<br \/>\nThe approved images will be part of the official regulations for food shops and restaurants for the city of Lucca, with an obligation to be clearly displayed over the menu.<\/p>\n<p><strong>The challenge<\/strong> was to communicate a new concept instantly, without having a recognized symbol, and to allow the rise of a new standard.<br \/>\nThe icons needed to be visible at a distance, but also to be small in size in order to allow easy integration on each menu and a bilingual caption was required.<\/p>\n<p>Following the brief a &#8220;dish-ey&#8221; shape has been choosen, while the tone of the captions has been adjusted and made \u200b\u200bmore concise\u00a0 At the semantic level we have tried to convey a positive or neutral visual message, in order to encourage adoption and acceptance.<\/p>\n<p><strong>Activities<\/strong><\/p>\n<ul>\n<li>Project management: Eleonora Borelli<\/li>\n<li>Information design: Eleonora Borelli, Cristina Bedini<\/li>\n<li>Graphic design: Cristina Bedini<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Information design for a  set of icons intended to make it easy to consumers to identify the type of product offered by a restaurant, bar, bistrot or food shop.<\/p>\n","protected":false},"author":1,"featured_media":116,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-79","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects","category-uxia"],"_links":{"self":[{"href":"https:\/\/www.eleonoraborelli.net\/eb\/wp-json\/wp\/v2\/posts\/79","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eleonoraborelli.net\/eb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eleonoraborelli.net\/eb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eleonoraborelli.net\/eb\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eleonoraborelli.net\/eb\/wp-json\/wp\/v2\/comments?post=79"}],"version-history":[{"count":10,"href":"https:\/\/www.eleonoraborelli.net\/eb\/wp-json\/wp\/v2\/posts\/79\/revisions"}],"predecessor-version":[{"id":242,"href":"https:\/\/www.eleonoraborelli.net\/eb\/wp-json\/wp\/v2\/posts\/79\/revisions\/242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eleonoraborelli.net\/eb\/wp-json\/wp\/v2\/media\/116"}],"wp:attachment":[{"href":"https:\/\/www.eleonoraborelli.net\/eb\/wp-json\/wp\/v2\/media?parent=79"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eleonoraborelli.net\/eb\/wp-json\/wp\/v2\/categories?post=79"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eleonoraborelli.net\/eb\/wp-json\/wp\/v2\/tags?post=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}